After a summer of building and design work, Leeds United Football Club stands ready to unveil an exciting new look to Elland Road ahead of the upcoming 2017/18 season.
Following Chairman Andrea Radrizzani’s purchase of the stadium and in line with his vision to take Leeds United forward, improvements are being made across Elland Road with the club working closely with Leeds based agency, The Works.
The inside of the West Stand, dressing rooms and hospitality suites in the East Stand are all undergoing changes and new creative has been designed to dress the front of the East Stand, South Stand and the North-East corner of the ground. The new creative concepts feature legends from the club’s prestigious past as well as current day heroes.
Managing Director Angus Kinnear said: “Whilst we’re building for sustainable success with our key focus remaining on sensible financial management, we knew we wanted to give back to the fans as well. We felt it was important that our home should honour our heritage, celebrate our first team squad and make loyal and passionate fans proud on matchdays.”
The new branding around Elland Road is being revealed at their home game with Preston North End on Saturday 12th August.
The club has worked closely with the council throughout in delivery of the project, and some of the developments are still subject to planning permission.