In response to the impact of Cornovirus, Cash for Kids is launching an appeal to help those families who need it most.
Right now, those on low incomes who are living in or on the brink of poverty will be feeling the pressure more keenly.
The Cash for Kids Appeal will build a fund, from which grants will help families cover basic essentials such as food and heating.
There are already 4 million children living in poverty in the UK and the impact of Coronavirus will see this number increase.
The campaign launched on Monday 23rd March and will complete on Wednesday 8th April in line with the original plan for Cash for Kids Day.
If you would like to make a donation, please visit www.radioaire.co.uk/appeal