Leeds Force is delighted to announce a sponsorship deal with Leeds Bradford Airport. The local airport has agreed to be a name sponsor of the club for the remainder of the 2017-2018 season and their logo will be seen at all home games at the Leeds Beckett University Sports Arena.
The partnership between the Force and Leeds Bradford Airport, stemmed from conversations about connecting with the local community. As the only professional basketball team in Yorkshire, Leeds Force strives to connect to the community through its passion for sport, help grow the sport in schools, and provide family-friendly sporting events. Leeds Bradford Airport and Leeds Force’s alignment in values has led to a successful partnership for the remainder of the season.
Leeds Force General Manager, Alex Christensen said, “We are excited to have Leeds Bradford Airport on board. It is a big step in the right direction for the team. We have similar visions and values, which made for a great partnership. It will allow our club to develop and build our connection with the community. We look forward to seeing our partnership with Leeds Bradford airport grow, and hope to see it continue in the future.”
Alex Sobel, Member of Parliament for Leeds North West and Chair of the All Parliamentary Group for Basketball said: “It is always encouraging to see large businesses, such as Leeds Bradford Airport, engaging with the communities they serve. I’m really pleased to see LBA and Leeds Force come together to help promote basketball across the local area and I will be watching their developing partnership with interest.”
Phil Forster, Aviation Development and Corporate Affairs Manager at Leeds Bradford Airport said: “We are delighted to announce our sponsorship of Yorkshire’s only professional basketball team. Their passion for sport and the work they do in the community makes them an ideal partner for the Airport. We are looking forward to working on this exciting partnership and to help the team reach new heights!”