The most lucrative event in the women’s cycling calendar. When I sat down to write this article the news was full of stories about the inequalities between men and women in sport. The debate had been fuelled by a comment made by an official from the world of Tennis and commented on by top professional Novak Djokovic.
I started thinking about cycling. We all know of the success of Bradley Wiggins, Mark Cavendish and Chris Frome, whose ability has brought them fame on the world stage and multi-million pound contracts from, amongst others, Sky. But as a nation we have some fantastic women’s cyclists: There is Lizzie Armistead the current world road race champion, Victoria Pendleton, Laura Trott and Katie Archibald to name just a few. They are all household names but don’t appear to have had the same financial success as their male counterparts. Of course, sport isn’t just about the money, but all of these competitors have made huge personal sacrifices to get to the top.
Then, before I had put pen to paper, there was an announcement that changed everything. The women’s prize money for this years Tour de Yorkshire will exceed that offered to the men. The three-day event, which starts in Beverley on Friday 26th April, has a prize pot of approximately £50,000 (€63,623). If a male cyclist wins all three stages he will take home £14,000. The women’s event starts in Otley on Saturday 30th April and covers 83 miles before finishing in Doncaster. First prize for the day is approximately £15,000 (€20,000) with Yorkshires own, Lizzie Armistead a firm favourite to clinch the prize.
The three-day event will take place on roads that we all have access to. It will pass through several towns and villages close to our Crossgates store, including: Barwick in Elmet, Aberford, Scholes, Thorner, East Keswick and Wetherby.
We expect the event to further enhance the cycling bubble that we have all experienced since the Tour de France visited Yorkshire two years ago. The publicity surrounding the women’s event and the participation of Lizzie Armistead should lead to a particular increase in women’s cycling.
on yer bike april twenty sixteen twoAt The Bike Shop we have a large range of “women’s specific” cycles and related products. At the top of the range we have carbon road bikes like the Specialized Roubaix Elite (£2500) with matching accessories including cycle shoes, clothing, helmets and other accessories.
However, most customers are looking for something a little cheaper and we have great choice from £200 upwards. Top sellers include The Dawes Duchess currently on offer at £279 and The Whyte Ridgeway at £599.
Comfort is important to leisure cyclists and we have a big selection of saddles, grips, gloves and shorts all designed to enhance your cycling experience.
Whether you want to compete for next years £15,000 prize fund or simply have fun exploring the Yorkshire countryside you’re sure to find what you are looking for at The Bike Shop, we look forward to welcoming you soon.

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