The inspirational achievements of the national children’s museum based in Halifax, West Yorkshire will be seen by millions of people as it takes centre stage on ITV.

The Eureka! Museum has been selected for stardom because of the life-changing work it does with National Lottery funding. A film on Eureka! will be broadcast before popular primetime programmes throughout August as part of a new National Lottery ad campaign.

Not only is Eureka! a creative place where children learn through play and grown-ups learn to play, it is an educational charity lobbying on the importance of play in development and bonding. At the museum the impact can be seen first hand. Families shake off their everyday cares and lose themselves in imagining and experimenting within six themed galleries and 100s of hands-on exhibits. Indoor and outdoor areas promote physical activity.

Leigh-Anne Stradeski, Eureka! Chief Executive said:

“This is a once in a lifetime opportunity to share our story with millions of people and thank them for their part in making Eureka! a reality. Children and their grown ups come alive as they explore our museum – it’s time out from everyday life. There are not many places where you can climb inside a nose or explore a child-sized town square! I hope people will enjoy seeing the difference play makes and will be inspired to come here for a play-date soon.”

Jackie O’Sullivan from The National Lottery said: “Every week National Lottery players raise £34 million for charities and projects across the UK. These films are a great way of highlighting the hard work and dedication of staff and volunteers at Lottery-funded projects like Eureka! that make such a difference to people’s lives.”

The ITV advertising campaign celebrates the role of National Lottery players in supporting over 450,000 projects across the UK. Since 1994 National Lottery players have raised more than £33 billion for arts, education, environment, health, heritage, sport and voluntary projects across the UK. See the difference it’s making near you at www.lotterygoodcauses.org.uk, @lottogoodcauses on Twitter and Lottery Good Causes on Facebook.

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