Pulse 1’s charity Cash for Kids launched this year’s “Mission Christmas” on Monday 16th November. The appeal invites listeners and supporters of the charity to buy one extra gift to help thousands of disadvantaged children in West and North Yorkshire

The largest Christmas toy appeal in the UK, Mission Christmas is an annual campaign run by Cash for Kids. Collectively Cash for Kids raised over £20.9 million in 2019 in gifts and donations which were distributed to more than 1 million disadvantaged kids across the UK – with 26,143 recipients in West Yorkshire.

Cash for Kids works with thousands of grass-root organisations across the UK who support disadvantaged children (0 – 18 years). Mission Christmas works closely with social workers, head teachers and the emergency services who will nominate families in crisis to be supported by the appeal.

Mylo and Rosie from the Pulse 1 breakfast show said: “This year is going to be particularly tough for many families. Mission Christmas is a brilliant way for people to act in the true spirit of the season and give a little something to lift the spirits of disadvantaged young people who really do deserve it.”

“The listeners on our show are so generous and always on hand when we need Yorkshire to come together. It’s easy to take part, all you need to do is buy one extra gift before December 18th and hand it in to one of our collection points, alternatively you can text ‘PULSE’ to 70910 to donate £10 and we will buy a gift on your behalf. Let’s bring some Christmas cheer to the children who need it most.”

With the COVID-19 global pandemic this year, Christmas is going to be tougher than ever for those in need. With the increase in unemployment and reduction in working hours for many families, Christmas is simply a luxury they cannot afford.

In order to make this safe for everyone, Cash For Kids have carried out an extensive review and risk assessment of Mission Christmas to enable them to deliver a gift appeal whilst keeping staff, volunteers and beneficiaries safe. This means that there will be significantly reduced drop off points and reduced volunteers in Mission HQ to accommodate social distancing.

Supporters of the campaign can take their gifts to a number of drop-off points which you’ll find listed on www.pulse1.co.uk/mission – Including partners B&M. During lock down, Mission websites will highlight the essential retailers who are open and able to accept donations. This year Cash for Kids Mission HQ, which acts as a hub for the receipt, sorting and distribution of gifts, is at The Store Room, Millshaw, Leeds LS11 8EG.

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